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Company Reports

So you wanna get rich? Well, the only way to do that is to buy low and sell high. Of course, since everyone else is trying to do exactly the same thing, the only sure-fire method of making a killing is by rigging the market in your favor (the strategy of the superrich) or by investing your surplus capital in economies which rig their markets for success (the strategy we'll concentrate on here, because if you're already rich, you wouldn't be trolling this site for investment clues, now would you?). The European Union and the East Asian core countries all got despicably wealthy by soaking the fat cats, distorting markets, reining in the rentiers and investing in industry and the welfare state. There's no reason why this shouldn't continue well into the future. Concentrate on the following firms, and remember Slorg's Platinum Rule: a euro in the hand is worth two depreciating dollars in the bush.

FirmStatusAnalysis
AcerBuy Led by the inimitable Stan Shih, one of the canniest high-tech entrepreneurs around, Acer is rapidly succeeding in its avowed quest to become the Sony of Taiwan. After navigating the 1997-98 Asian crisis with surprisingly minimal damage, Acer has continued to pad its excellent position in the notebook and PC biz, and has started to branch out from low-margin peripherals into software and services.
AllianzBuy While Rolf Breuer has been stealing the headlines, Allianz, the cybernetic spider at the heart of Eurocapitalism, has been quietly spinning silicon webs -- and netting serious prey. After gobbling up Dresdner and streamlining its hugely profitable industrial holdings, will open rivalry break out between the two titans of Central European finance?
AXABuy Europe's largest bancassurance firm was long one of the key keiretsu financiers for the French economy, and is now expanding by leaps and bounds throughout Europe, the USA, and even Asia. The Euroinsurance market is consolidating very quickly, and chances are good that Axa, along with Allianz and Generali, will end up at the top of the heap.
BNPBuy One of France's biggest and best-run universal banks, the product of BNP's takeover of Paribas.
Canon Buy Canon has gone from strength to strength by staying tightly focused on all aspects of the imaging biz, from high-end steppers and printers to low-end scanners and digital media. High rates of investment in R & D and forwards-thinking management have combined to make Canon worthy competition for HP.
DaimlerChryslerBuy The EU's premier industrial firm is currently the most profitable in the world, but this didn't happen by underpaying their workers and overpaying their management. Management cannily used mid-90s losses in the aerospace and electrical fields (the write-offs of acquisitions Fokker and AEG) to divert dividends into a bold expansion into small and medium-size cars, plus intelligent investments in power-cell technology and new Airbus models. After purchasing one third of the US auto industry, Daimler took a 36% stake in Mitsubishi Motors. Daimler is also to be commended for putting the screws on Chrysler's bloated management, who have not to date shown the sort of dedication, performance and commitment to quality that their ordinary line workers have long shown; watching Bob "Export Biz? What Export Biz?" Eaton being eased out has been almost as much fun as watching Rolf Breuer dust off the highly overpaid CEO of Banker's Trust. Long live intra-capitalist rivalry!
Deutsche Bank Buy What Germany doesn't know about global banking could fit onto the e-beam of an ASML stepper. Deutsche Bank is the main keiretsu banker for Daimler, ThyssenKrupp, Metallgesellschaft, and countless other Central European firms. The current management team is headed by the inestimable Rolf Breuer, one of the smartest Eurobourgies around. You have to hand it to the Eurobankers: though they're as greedy as any capitalist elite, they've pursued canny, far-sighted and thoroughly pragmatic policies, carefully avoiding speculative excesses and building up the industrial potential of Europe, to the point where the euro is due to become the next world reserve currency. Asset growth of around 15% a year will, inconceivable as this may seem, be maintained in the coming years, as Deutsche Bank's monstrous earnings margins and the newfound strength and creditworthiness of the euro translate into a spate of global acquisitions.
Fujitsu Buy One of the premier electromultis around, Fujitsu has been a consistent leader in terms of systems integration, pioneering the art of selling PCs with bundled software in the early 90s, and is well on its way to becoming the largest e-commerce provider in Japan. Recently, Fujitsu has seen the freeware writing on the mainframe wall, and is moving out of Big Iron into high-end markets (e.g. communicaton ASICs).
Hewlett-PackardSell [Note to readers: the following blurb was written a few weeks before HP's truly demented plan to merge with Compaq was announced. Everything we've seen about the merger -- check out Reg reporter Andrew Orlowski's devastating article on the Chainsawing of Cupertino -- confirms our analysis in spades.] Woe, woe is the American Empire. HP was once a superb company, which invested in its employees, technology and future. But since the early 1990s Bill and Dave have retired, and pin-headed marketeers who wouldn't know a toaster oven from a bus pipeline have taken over the boardroom. There are still glimmers of the old HP -- management took major hits in the current restructuring, for example -- but 6,000 employees are discovering the bitter truth of information capitalism: they earned HP billions of dollars during the firm's glory years, but when times are tough, they're suddenly as expendable as yesterday's x386 architecture.
HitachiBuy The Titan of Japanese electronics engineering, with unsurpassed cash reserves and resources, Hitachi lost money for the first time in its recorded history in 1998. So why buy this stock? Because, as insiders will tell you, Hitachi is only beginning to globalize its production base; 69% of its revenues come from the Japanese market. Hitachi's tech remains world-class, its business strategy fundamentally sound, and it's sitting on vast cash reserves (debt is around 15% of annual revenues). Hitachi is merging its DRAM biz with NEC, and plunging into higher-end markets (especially SH microprocessors, being codeveloped with feisty EU chip firm STMicro for digital appliances). Intel, beware!
IntelSell Yes, they have profit margins of 25%. But not only are Intel's layoff-driven employee policies among the most noxious on the planet, it's also a world-class polluter and, until AMD's resurgence, a near-monopolist. As someone else said, somewhere, only the paranoid survive.
Mizuho BankBuy The product of a merger between Dai-ichi Kangyo Bank, Fuyo Bank and the Industrial Bank of Japan into a megakeiretsu, with total financial assets of somewhere north of 1.6 trillion euros. The group's associated industrial firms have annual revenues of around 570 billion euros (the weighted equivalent of an eighth of the entire Japanese economy). After hideous losses during the height of the Japanese banking crisis, the group has bounced back nicely and is once again making money hand over fist. Wall Street analysts, with the world-historical stupidity of rentier hacks who've made an art form out of failing to see the East Asian silicon jungle for the flying DRAM chips, sneered at the deal as 'essentially defensive'. Yeah, and Godzilla's little visits to Akihabara were just window-shopping, right.
NECBuy As we predicted, NEC, the main electronics firm of the powerhouse Sumitomo keiretsu, recovered quickly from the Asian crash and has been piling on the earnings. As recently as 1999, the DRAM biz was in the pits and Wall Street analysts were throwing brickbats at NEC, one of the planet's topnotch electromultis. But NEC responded not by stiffing its workers, but by slashing the pay of senior management by 20% and making smart long-term moves in its product palette (i.e. closed down its unprofitable Packard Bell subsidiary, merged its DRAM biz with Hitachi, and rolled out its in-house line of 64-bit T-Rex microprocessors). The number of times an American CEO of a Fortune 500 firm ever took a pay hit during a restructuring can be counted on the fingers of a three-toed sloth. Expect mongo returns from NEC's move into network chips and cellphones.
NestleBuy One of the largest and best-run consumer goods and foods multis around. Consistently forwards-looking strategy and wise investments in Southeast Asia and Eastern Europe will pay mongo dividends in the next twenty years. Also beginning to diversify into consumer pharmaceuticals (e.g. Alcon). Has a noxious habit of selling infant formula to Third World countries, but what's a few hundred thousand dead humans compared to a 25% annual return on equity?
NokiaBuy Finnish socialism is a beauteous thing to behold. Nokia's success is not just testament to canny marketing, a highly egalitarian company culture, and a well-constructed all-digital product push which is turning the humble phone into a mobile Web device, but to EU industrial policies, too, particularly the GSM telecom standard which allowed EU firms to seize advantages of scale before US competitors. Look for Nokia's success to galvanize the entire EU chip industry, particularly in the telecom and networking sectors.
NovartisBuy The $21 billion product of a merger between Ciba-Geigy and Sandoz, this firm has an unbelievable position in pharmaceuticals, medical technologies, and genetic engineering, plus some of the juiciest profit margins (around 20% of revenues) of any major pharma-multi around. The Swiss know their drugs, eh? Novartis has been getting into the biotech biz recently, and ran headfirst into some serious Web-politics -- to wit, Greenpeace posted up a parody of Novartis' official site warning about the dangers of unrestricted genetic manipulation, using a similar-sounding domain name. Subsequently, Novartis agreed to have an open, public debate with its opponents over the thorny issues involved in genetic engineering, over at www.genetics.ch, and Greenpeace has agreed to recycle the domain in question to Novartis -- a fine example of Central European democracy at work. For an interesting insight into what the Swiss bourgeoisie are like these days, check out the latest commercial and artistic doings of the Sandoz Family Foundation, which owns 4.2% of Novartis' shares.
Sumitomo-Mitsui Bank (SMB) Buy Yet another of the mighty super-keiretsu spawned by East Asia's dogged and determined rise to co-hegemony along with the EU (the others being Mitsubishi, UFJ and Mizuho), SMB is the product of a merger between Sakura, the house bank for the Mitsui group, and Sumitomo, house bank for the keiretsu of the same name. Together they form a financial Ueberbeast of 899 billion euros of assets, plus the assorted cross-holdings of two industrial groups with a combined annual output of somewhere north of 1.5 trillion euros. After heavy losses, SMB has returned to profitability. Note that Sumitomo Fire & Marine and Mitsui Fire & Marine are merging, the first in a series of inter-keiretsu fusions.
SAP Inc.Buy The EU's premier software firm kicked into warp drive three years ago. Founded by three ex-programmers from IBM Germany, SAP specializes in Intranet software for enterprise resource planning, but is branching out at lightning speed into business and Internet services. Their R/3 platform combines payroll, inventory, research and design, and shopfloor data into a single network, and is multilingual and multi-currency-compatible. It's truly one of the finest pieces of business software out there today, running everything from airline scheduling systems to Mercedes factories. SAP has a joint venture going with Intel and has also been networking with Microsoft and the other heavyweights in the field of Internet commerce.
SiemensBuyThe EU's biggest and best-run electromulti, with Toyota-sized cash reserves and excellent positions in the smart card, telecom and chip biz. Far from resting on its laurels as one of the premier electrical equipment and power plant producers around, Siemens has been making smart long-term moves to keep pace with the East Asian competition, by spinning off its DRAM division as Infineon, merging its computer biz with Fujitsu, and floating its components biz as Epcos. Look for them to get into the microprocessor biz in the near future, possibly in tandem with AMD, or possibly with Fujitsu.
SonyBuy Remains the class of the field in entertainment and electronics, with hit products everywhere from the film and music biz (Sony was the distributor for Cypress Hill) to videogames (via the Playstation 2) and PCs. Though Sony doesn't have the sheer cash reserves and industrial muscle of some of the other Pacific Rim electro-multis, it's consumer-based product line generates correspondingly higher earnings margins.
STMicroBuy One of the brightest stars in the glittering pleiade of high-tech firms being spawned by the EU's fast-growing developmental state, STM carved out a lucrative niche in non-PC chip markets (especially automotive applications, set-top boxes, and smart cards). In the future, expect STM's tightly focused product palette, integrated platform strategy and no-nonsense, quality-oriented management to be replicated by countless other small to medium-size French and Italian firms.
Mitsubishi Tokyo Financial GroupBuy Deutsche Bank finally has some competition. The financial nexus of the stupendous Mitsubishi keiretsu, with 747 billion EUR of rocksolid assets. Finally finished cleaning up its Bubble-era portfolio of bad debts, expect 10% annual growth as MTFB begins to flex its muscles as one of the premier global universal banks.
ToshibaBuy This 49 billion EUR Japanese firm remains the class of its field in electrical engineering, semiconductors, microprocessors and laptops. After a brief slowdown due to the recent Asian crisis, expect 8% annual revenue increases as the firm plunges into the software biz (via a 3 billion EUR Web initiative) and increases its strangehold on the PC business. Toshiba already makes the best laptops on the planet, and is moving quickly out of DRAMs and into high-end MCUs (e.g. the Emotion Engine, the core of Sony's eye-popping Playstation 2, as well as a new line of 64-bit RISC processors for embedded apps).
ToyotaBuy This firm invented the whole concept of small-lot, high-volume industrial production back in the Sixties, and is today one of the few auto companies with the resources, liquidity and sheer engineering excellence to hold its own with Daimler. Analysts estimate that Toyota has accumulated an astonishing 28 billion EUR in financial assets; sales have passed the 100 billion EUR mark. Toyota has recently caught the Green bug and is making significant investments in fuel-cell and battery technology.
UBSBuy The product of a merger between Swiss banking behemoths the Union Bank of Switzerland and the Swiss Bank Corporation has almost $650 billion in assets and generous profit margins. Strong positions in insurance and industrial banking, and expect major new acquisitions in the near future as the European financial sector rapidly consolidates (note that UBS is the actual name of the firm, not an acronym for United Bank of Switzerland).
United Financial of Japan (UFJ) BuyThe product of a three-way merger between Sanwa Bank, Tokai Bank and Toyo Trust & Banking, UFJ has shed the bulk of its bad loans and returned to profitability as one of the Big Four universal banks of Japan. Sanwa's extremely capable management is taking the lead in transforming UFJ into one of Japan's Big Four universal banks.

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